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Traveling to discover Locman

Let us set off on a journey to discover Locman, one of the most beloved wholly Italian watchmaking brands in the world! Are you ready? Climb aboard with Fabrizio Ferro and close your eyes to relive together a great adventure.

Imagine the 1990s, the sea and the blowing wind. Then imagine the beauties of Elba Island, the scent of blooming oleanders and the salt on your skin. And finally, imagine a motorcycle trip along the water’s edge, just steps from the harbour. Why not stop to take a better look at the view? And why not have a little explore among the nearby buildings, in search of inspiration?

This is how Fabrizio Ferro discovered the world of Locman, on an adventurous journey he still recalls with fondness and passion today.

Journey to Discover Locman

What seemed like a little house by the sea turned out to be the main office of one of the most beloved luxury watch brands in the world. The company Locman was founded in 1986 at Marina di Campo, just a few metres from the deep blue waters that characterise Elba Island.

A fortunate meeting, an unexpected stop in front of the yellow house that represents Locman’s headquarters: this is how the love for this Italian watchmaking brand was born, which represents the perfect meeting of traditional Tuscan style and new technologies. It is incredible to think that today Locman has offices in Florence, Milan, New York, Hong Kong and Tokyo.

Ferro Jewellers: the Official Locman Dealer in Este

Also in Este it is possible to enjoy the beauty and quality of Locman products, thanks to Fabrizio’s insight, who from the start chose to believe in this reality, joining the Tuscan company in a partnership that grows year by year.

Ferro Jewellers thus became one of the official Locman dealers, bringing this young and fashionable brand to become ever more known and appreciated. The high-tech style, vivid colours and substantial size of Locman watches have made this Made in Italy brand a true international champion in luxury shopping.>

Technology and Luxury from Elba to Este

From that holiday on Elba Island Fabrizio brought home thrilling experiences, images of breathtaking sunsets and a wonderful rapport with the Locman company, which in 2006 also founded the Italian School of Watchmaking, an academy for training specialised staff in technology related to contemporary watchmaking.

Locman products are modern, sporty, ultra-light and sturdy, perfect for the most demanding and trendy enthusiasts, who are always looking for a distinctive sign of style, yet discreet at the same time.

Among the most appreciated models, I cannot fail to mention the new Ducati collection, the classic Montecristo (also in the Lady version, wonderful!) and the very modern Stealth. Performance, reliability and a style that suits all tastes and all wrists: these are the watchwords of Locman for its loyal customers.

A Little Preview...

And they are definitely the ideal prize for all sports lovers who dream and speed on fat tyres towards their goals... but that is another story and we will talk about it very soon!


Keep following us so you don’t miss the next, wonderful news about the world of Locman and the Ferro Jewellers family.

In the meantime, don’t forget to visit us in store, at 41 Matteotti Street in Este, to discover Locman and all the other most beloved brands of all time.