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Who we are

Since 1954, initially as a watchmaking workshop, we have expanded our business to include fine jewellery and luxury timepieces from the finest brands.

We offer distinguished collections, always up to date with the latest fashions, with the aim of ensuring exclusive choices and a high-quality experience.

Family Bonds

Welcome to our shop, both in person and online. We are happy to have you with us and to consider you part of our family.

Discover our selection of luxury timepieces and unique jewels, also made to measure, with a full support service for all your needs.

1954

Foundation

Our story has deep roots in the 1950s, when we began our journey in Este as a modest workshop specialized in the mending of clocks and alarm clocks.

1960

New frontiers

The first turning point that transforms the historic family workshop into a solid and important establishment. The founder, Nereo Ferro, forges strong partnerships with numerous and prestigious watchmaking and jewellery brands.

1970

The evolution

The shop expands to include unbranded goldsmithing, alongside luxury brands and major companies. This step marks the beginning of a significant evolution for our historic family business.

1980

The second generation

Fabrizio Ferro, at 20 years old, enters the shop after gaining experience in the goldsmith workshops of Valenza. With the wealth of skills acquired from international fairs, he begins to create jewels with precious stones. In 1985, the Goldsmith workshop is officially established.

1990

The expansion

Over the years, we have steadily expanded the range of jewelry to offer a selection of high quality, keeping pace with the times and the trends of those years.

2000

The specialization

In 2006, Fabrizio specialized in gemmology, obtaining the qualification of Accredited Gemmologist from IGI, deepening his knowledge of precious stones, pearls, and diamonds. He also began the buying and selling of luxury watches.

2010

The third generation

Decade of great growth: we renew the furnishings, launch the online shop, explore new markets, and strengthen the workshop. Fabrizio becomes an Expert and Appraiser at the Chamber of Commerce of Padua and Court Technical Consultant at the Court of Rovigo. The third generation joins the business.

2020

New milestones

Gianluca Ferro specializes and becomes an accredited Gemmologist by IGI, further strengthening his expertise in the field. Meanwhile, we expand our experience and our range in the sale of luxury timepieces, maintaining high standards of quality and professionalism.

2024

70th Anniversary

It is a year of great renewal for us: we are moving from the historic premises to a new, more central and spacious one. We celebrate our 70 years of history with a special event at the National Atestine Museum of Este.

Multibrand dealer

Pioneers by choice, we have always explored new styles and trends. It is because of our trustworthiness and skill that we have been chosen as an authorized dealer by numerous important brands.

Thanks to these strong partnerships, we offer cutting-edge products that reflect the latest advancements in the world of watchmaking and jewelry.

Discover the products

We believe in the worth of time, in exactness, and in the beauty of details.