The model ANGELA BABY is the new TAG Heuer ambassador
The captivating model Angela Baby is the new ambassador of the brand
“I am deeply honoured to become the international ambassador of TAG Heuer. TAG Heuer has helped me discover another side of myself and encouraged me to dedicate myself even more to what I believe in. The determination to follow my dream allows me to never lose control under pressure, and the strength I find within myself gives me great confidence. Together with TAG Heuer, I will never stop pushing my limits, following the spirit #DontCrackUnderPressure!” said Angelababy, the new TAG Heuer ambassador. Yang Ying "Angelababy", a Chinese superstar with a positive image and extraordinary personality, has officially become the new TAG Heuer ambassador, embracing the brand’s spirit #DontCrackUnderPressure in the best possible way. Another strong and charismatic superstar has joined the TAG Heuer family.
“Enchanting” is one of the adjectives that best describe Angelababy. Genuine, optimistic, and full of energy. Her beauty is a blend of innate grace and inner peace. “We live for our dreams. We have only one life to fight and do everything to make them come true.” This phrase, which she knows by heart, perfectly exemplifies the dedication, commitment, wisdom, and boldness that distinguish her. The same qualities shine through in the campaign created for TAG Heuer: wearing the new TAG Heuer Aquaracer Lady on her wrist, the artist reveals a barely noticeable fragility, while her gaze remains steady and determined. This is Angelababy: strong and fully embodying the #DontCrackUnderPressure spirit, she displays flawless beauty, unique charm, and the strength to realise her dreams. Just like TAG Heuer, she never stops chasing her dreams and constantly improving, always staying true to herself.
“Versatile” is another term that defines her. She began her career as a model, then became a presenter. Riding the wave of success, she worked hard to become an actress with widely recognised talent. The courage to challenge herself and change the image linked to the television programmes she had taken part in helped her gain greater success and awareness of her abilities. The company AB Capital also offered her the role of financial investor. In everyday life, she is also a wife and mother, roles that carry great responsibilities. Taking on different roles, Angelababy continues to explore all her potential, face challenges in new fields, and push beyond her limits, showing exceptional inner strength. All qualities that perfectly express TAG Heuer’s values.
Jean-Claude Biver, CEO of TAG Heuer and chairman of the Watches division of the LVMH group, said with pleasure: “I am very happy that Angelababy has joined the great TAG Heuer family. She will help the brand establish an even stronger bond with the younger generations. Meanwhile, following the motto #DontCrackUnderPressure and with Angelababy’s help, we will be able to spread our values with greater impact among a growing number of young people.
By Ferro Jewels Website: www.ferrogioielli.com Facebook: www.facebook.com/FerroGioielli
