TagHeuer and Porsche at full speed
The year 2021 started at full speed for TagHeuer, which has recently signed a historic alliance with the luxury car maker Porsche.
TagHeuer and Porsche at full speed
It is well known that TagHeuer is also a parent house passionate about cars and speed, confirmed by the collaboration with Steve McQueen since the filming of Le Mans in 1970. A little gem that perhaps many had underestimated is that, in that iconic film, the American actor drove a Porsche 917.
A collaboration, therefore, a sign of fate, which has finally materialised in a true alliance that will see the two luxury brands collaborate both within the world of motor racing and in the development of new products.
Shared values
While the two houses were already bound by a strong friendship, from now on the bond will be truly unbreakable, thanks to the union of values that unite these two giants of speed and precision. Authenticity, revolutionary spirit, passion for thrilling sporting events, clear goals and the desire to realise their dreams.
To celebrate the union of these two iconic brands, a new watch has been launched, the TAG Heuer Carrera Porsche Chronograph. But first, let us look together at the history of TagHeuer and Porsche.
The stories
For over half a century, the stories of the two parent houses have intertwined, starting from the analogy that made entrepreneurs Edouard Heuer and Ferdinand Porsche two visionaries, whose creations have forever changed their respective fields. Heuer, in fact, created the first in-house chronograph, while Porsche developed the electric motor in the wheel hub. Both achievements were awarded at the world fairs in Paris.
Early partnerships
The new partnership is also, above all, based on the descendants of the founding fathers.
Ferdinand Porsche’s son, Ferdinand Anton Ernst, joined his father’s automotive engineering office in 1931, where he founded the car brand that we all know today and that bears the family name.
Within a few years, Porsche became the brand symbol of success on the road, achieving an outstanding victory in the 1954 Carrera Panamericana. This successful event led to naming the most powerful engine of the time ‘Carrera’.
As for Maison TagHeuer, Edouard Heuer’s great-grandson, Jack, created the first Heuer Carrera chronograph in 1963, designed to allow drivers to easily read the time during races. A nod to Porsche’s famous engine which, in hindsight, seems like a prophetic sign.
In the 1980s, the brands developed and produced together the TAG-Porsche engine that allowed the McLaren team to win three Formula 1 world titles. This was the first true collaboration between the two brands.
TagHeuer and Porsche create the new Carrera
The choice of the name ‘Carrera’ for the chronograph born from the collaboration was natural. Associated with both brands for generations, it fully represents the spirit of the new alliance between the brands and is meant to be a tribute to their heritage.
Model and design
The special model is a chronograph with a black ceramic bezel, engraved with the tachymeter scale and, in red, the Porsche inscription in the characteristic font. Other references recall the imagery of the German car maker, starting with the red, black and grey colours that characterise the model. The automatic Calibre Heuer 02 movement has a rotor designed to resemble the classic Porsche steering wheel, visible through the sapphire glass case back, engraved with the words “Porsche” and “TAG Heuer”. The power reserve of this extraordinary timepiece is an impressive 80 hours!
Style details
The dial, deliberately reminiscent of the asphalt of racing tracks, expresses the passion for speed and perfectly conveys the love for the road, while the Arabic numerals on the dial recall the dashboard of the most luxurious sports cars.
The watch is available both with a soft leather strap with stitching and in a linked bracelet version, with a more streamlined design.
TagHeuer and Porsche at full speed
This important partnership will set new standards in brand integration and represents a true alliance. This deep and lasting collaboration will make competitions and products truly cutting-edge. We are certain this first product will be just the beginning!
Discover TagHeuer and all its timepieces at Ferro Gioielli. Let yourself be inspired and advised by our experts to find the watch or chronograph best suited to you! The 'Carrera' collection is ready to make you race at full speed towards your dreams!
