Este: the new Ferro Watches and Jewels shop opens in Piazza Maggiore
Since 1954, three generations who have written the history of jewelry and of Este
The inauguration of the new headquarters will take place on Saturday, September 16, from 5:00 pm.
Ribbon cutting with Mayor Matteo Pajola.
Ferro Gioielli writes a new chapter of its history, started in 1954 by watchmaker Nereo Ferro
and from his workshop for watch and goldsmith repairs in Este: on Saturday, September 16, in fact,
the new shop in Piazza Maggiore will be inaugurated. At the ribbon-cutting, besides the Ferro family
who have been running the business for almost 70 years, the Mayor Matteo Pajola and the
city authorities.
A "Made in Este" success for three generations
The history of Ferro Gioielli is the story of three generations of expert and competent figures, who have
wrote the history of Italian jewelry and of Este, the municipality in the province of Padua where it was born
the business and that the Ferro family has never wanted to abandon.
In 1954, in the midst of the post-war economic boom, watchmaker Nereo Ferro and his wife
Italy, known to all as Lia, opened the first workshop for watch and goldsmith repairs. Initially
the shop was dedicated only to repairs, but in the 60s it became a dealer of brands
international experience in watchmaking and jewelry.
In the 80s, Fabrizio Ferro, son of Nereo and Lia, joined the shop after collecting years
experience in the most prestigious goldsmith workshops of Valenza, in Piedmont, helping to open new
international horizons to the family business which quickly became a point of reference
for industry experts in Italy and abroad.
In the 90s Ferro Gioielli became a real brand: Nereo and Fabrizio, in fact, decided to
not limited to repairs and sales and in 1995 they opened a goldsmith workshop to produce jewelry
with an elegant and refined style.
The 2000s, thanks to the intuition of combining ancient knowledge with new technologies, represent
the opening of Ferro Gioielli to the world of the web. Once again the family anticipates trends: in
2010 dedicated to creating the e-commerce www.ferrogioielli.com giving their customers the possibility to
also purchase online.
A workshop in the heart of Este
The historic shop on via Matteotti, already renovated in 2011, will now give way to a new
headquarters in Piazza Maggiore, in the heart of the city. However, the protagonists of this
history: in addition to Michela, a long-time collaborator, there will be Mrs. Emanuela, Fabrizio's wife, and
with her sons Gianluca, Gian Marco and Giulio Ferro who will guide customers towards the choice
of the ideal jewel. Just like Nereo Ferro did almost 70 years ago.
