Sports and watches: two sides of the same coin
Often the world of sport and that of precious items meet on the field, playing side by side. Today we see together how sport and precious watches can become the two sides of the same coin, along with TagHeuer, always supporting sport.
Tag Heuer and sport
TagHeuer’s goal, in the experience of the sporting world, is certainly not to defeat an opponent, but rather to make history. The watchmaking brand, among the most appreciated worldwide, aims to accompany the new generation of players on the field, helping them to display talent and courage.
Sport has always been in TAG Heuer’s DNA. From the very beginning, the Swiss brand has timed the most thrilling sporting events and stood alongside the greatest champions of all time, with its expertise and its products of the highest quality.
Tennis
One of the sports fields where we often find the Swiss brand’s watches is undoubtedly the red clay of tennis.
From this year in particular, TagHeuer has chosen to stand alongside Naomi Osaka, one of the most sensational and influential players of our times.
Who is Naomi Osaka?
A young tennis champion with a steep path, she was the first Asian athlete to win the world ranking, as well as the first Japanese to claim first place at the 2018 U.S. Open. With other worldwide awards obtained in 2019 and 2020, she is truly a great sporting promise. Her winning mindset makes her strong on the court and in life, thanks to her commitment as an activist.
Beyond Naomi
There are other faces of tennis that TagHeuer relies on. Among these, we mention Petra Kvitova, Denis Shapovalov, Alex de Minaur, Felix Auger-Aliassime, Frances Tiafoe.
Golf
From the red clay court to the green grass of England: TagHeuer also sponsors numerous Golf events, a British discipline now appreciated everywhere. Physically and mentally demanding, Golf requires extreme precision in every aspect. In this case, the ambassador announced at the beginning of the year is the champion Tommy Fleetwood.
Who is Tommy Fleetwood?
British, a young promise with a career all on the rise, Tommy is a five-time winner of the European Tour and a Ryder Cup player.
Fleetwood and TAG Heuer are collaborating to develop exclusive innovations. The goal? To help golfers improve their game with the exclusive TagHeuer technology.
Automobiles
It is well known that TagHeuer is also a parent company passionate about automobiles and speed. Since 2021, the alliance with Porsche was born, an icon of design and innovation that has loved TagHeuer since 1963.
With a chronograph dedicated to the collaboration, the TagHeuer Carrera Porsche edition, the Swiss brand celebrated this important milestone that also marks the collaboration with the world of motor racing.
The special model is indeed a chronograph with a black ceramic bezel, engraved with the tachymeter scale and, in red, the Porsche inscription. Other references recall the imagery of the German car manufacturer, starting with the red, black, and grey colors that characterize the model. The automatic Calibre Heuer 02 movement also has a rotor designed to resemble the classic Porsche steering wheel!
Style races forward thanks to this fundamental global collaboration between two brands that make precision and speed their strong points.
This important partnership will set new standards in brand integration and is a true alliance between two marks whose deep and lasting collaboration will make competitions and products truly cutting-edge.
Sport and watches: two sides of the same coin
In short: the world of luxury watchmaking goes hand in hand with sporting successes, in alliances and collaborations that prove winning on and off the field.
Remember that you can find TagHeuer and many other cutting-edge watch brands at Ferro Gioielli. By booking a personalized consultation, our staff will personally assist you in choosing the products best suited to you and your loved ones, to always be ready for every challenge.
