Casa Damiani grows further
Casa Damiani grows once again! The giant of luxury jewellery Made in Italy acquired, in November 2021, all the jewellery stores under the Floris Coroneo brand. This operation also strengthens the position of Rocca 1794, which Floris Coroneo becomes part of, in the distribution of high-end precious items.
Casa Damiani grows once again
Floris Coroneo and Rocca
Floris Coroneo is an Italian retailer founded in 1954, which distributes, in the shops of Cagliari and Porto Cervo, watchmaking and fine watchmaking brands. It has collaborated for years with the Damiani Group, recognising its great value in the international precious market.
Rocca, on the other hand, is an Italian chain of luxury jewellery and watches located in the most exclusive shopping streets, which admits to having great growth goals for the near future.
Damiani grows once again: the words of the Family
"We are extremely pleased to have completed this strategic operation which on one hand will ensure the development of such an important company in our sector and on the other will help to strengthen and expand the leadership of Rocca and our Brands at national and international level."
These are the words of Giorgio Grassi Damiani, Vice President of the Group, upon hearing the news of the brand’s growth.
The President of the Group, Guido Grassi Damiani, instead speaks about the importance of strengthening as an independent group in the sector:
“Our goal is to strengthen and consolidate ourselves as an independent group in the sector: for this reason we are interested in carrying out strategic operations with other sector players whether they are brands, retailers or excellent producers. We are certain that these partnerships will give small and medium-sized companies the chance to face the new changes in the sector thanks to the support of a solid reality like the Damiani Group: strongly international and managed, but which remains human thanks to the direct personal involvement of our family.”
Ferro Gioielli and Damiani
Today, therefore, the Damiani group is the largest independent group in Italy in the luxury jewellery and watchmaking sector. The small and medium family businesses in the sector, such as Ferro Gioielli, indeed empathise with the Brand. Damiani remains one of the very few international brands to distribute its collections through prestigious selected ateliers.
Ferro Gioielli is one of the brand’s official retailers, a detail that honours us!
The Damiani group today
The Damiani Group, now with a century-old reputation, promotes the quality of Made in Italy in synergy with other brands. Among these, Salvini, active in contemporary jewellery. Following are Bliss, for the young, but also Calderoni, a friend of diamonds, Rocca, the only chain of luxury jewellery and watchmaking, as well as Venini, for artistic glassware.
You can discover all the most beautiful Damiani jewels ever at Ferro Gioielli. Let our experts guide you to find the precious items best suited to you and your loved ones!
