Thun enters the jewelry trade together with Trollbeads
Thun enters the jewellery world together with Trollbeads, with a beautiful new collection from the Danish company, making its debut this very month. The South Tyrolean company specialised in handcrafted accessories, Thun, has joined forces with Trollbeads, a precious maker of silver and glass buildable jewellery crafted by hand.
Of course, Ferro Jewellers warmly welcomed the collaboration between the two brands, which I am eager to tell you about today. Trollbeads has in recent years undoubtedly become a flagship name for the Ferro family’s jewellery, winning over everyone. Combined with the iconic symbols that characterise Thun—such as butterflies, ladybirds, and teddy bears—it can only be a winning mix!
The collaboration
The aim of the two companies is to work together. As Francesco Pandolfi and Francesco Spanedda, CEO and chief brand officer of Thun, explain, it is important for companies to leave behind the old logic of rivalry, to build networks with other realities and grow together. Well done, Francesco Pandolfi! At Ferro Jewellers, the word “collaboration” is close to our hearts! The best initiatives arise from working in harmony.
The collection
The capsule collection will include 29 “beads” with refined design, handmade by Trollbeads’ craftsmen using the highest quality raw materials. The beads will be made of 925 silver, crafted following the ancient lost wax technique, which uses wax to shape the jewellery.
The 29 glass beads will be enriched with details recalling the tones, icons, and symbols of the Thun world. The charms will be made using the winding technique, giving life to unpredictable unique pieces. Bright and vivid colours, perfect autumn shades, and sweet characteristic icons: choosing our favourite bead will certainly be difficult!
Trollbeads: a unique world
The collection will be available exclusively for the Italian market, which makes us very proud! Italy is a land rich in excellences that we are happy to help spread.
Soren Paulsen, Manager of Trollbeads, warmly welcomes the new collaboration. Trollbeads has previously worked with other companies worldwide, including Disney, Warner Bros, and OVS. The partnership with Thun was already underway before the lockdown: we are very happy that, with the arrival of autumn, the two companies have been able to complete their collaboration!
What do we like?
The purpose of the collaboration is to bring together craftsmanship and design, to create new jewellery that is completely personalised and unique. And, without doubt, the two brands have succeeded! We can’t wait to welcome Thun, entering the jewellery world alongside Trollbeads!
We like Thun’s entry into jewellery with Trollbeads because we love the precious Danish brand! The message of originality, uniqueness, and beauty that characterises Trollbeads has always fascinated. Wearing Trollbeads is a charming way to write your own story, wearing beads that are always different and unique.
Thun enters jewellery together with Trollbeads
Discover all Trollbeads products at the Ferro Jewellers shop on via Matteotti 41, in Este. Don’t forget to also visit the online shop www.ferrogioielli.it.
