Damiani, from the silver screen to Ferro Jewels
Damiani is one of the most appreciated companies on the international scene regarding handcrafted Made in Italy jewelry. Ferro Gioielli, as an official retailer of the brand, has decided to embrace the Damiani philosophy, bringing us bijoux of the highest quality and beauty. But where does the love for the Valenza brand come from?
The story of Damiani
Damiani's story is that of a family strongly tied to the goldsmith tradition. For three generations, the Damiani family has designed and created unique and precious jewels. Damiani, founded in Valenza in 1924, is located in the heart of the Italian goldsmith district and has Enrico Damiani as its founder. Goldsmith and jeweler, Enrico gave life to generations of skilled and professional experts. Thanks to the company's development in design, technique, communication, and export, the family-run goldsmith business has gained fame and esteem among enthusiasts, also conquering the foreign market. Today, Gabriella, Silvia, and Giorgio lead the company, who since the 1990s have transformed Damiani into a managerial reality listed on the stock exchange and famous worldwide.
Philosophy and ethics
What strikes most about this jewelry giant, beyond the beauty and elegance of the products, is the sensitivity towards others. The Ferro family and the Damiani family share an ethical ideal that makes the jewels not just one accessory among many, but also a reminder of legality, love for the environment, and respect for people. All Damiani jewels are ethical (as we said here!), attentive to respecting environmental balances and workers' rights. But not only that: the Damiani maison has always been committed to humanitarian missions, funding projects that bring well-being to the populations of the poorest countries. Not just appearances, in short, with the jewels of this all-Italian parent company.
Why Damiani?
Ferro Gioielli chose Damiani because it represents Made in Italy worldwide. The Damiani Group, made up of brands like Rocca, Calderoni, Venini, Salvini, and Bliss, is the leading Italian jewelry brand, appreciated worldwide for the timeless class and elegance of its products.
A Damiani is forever, I would say. Because quality, experience, and style truly never go out of fashion.
Another point in favor of the Italian brand is that it covers all value ranges, allowing everyone to wear a quality, precious jewel that enhances us. Not a minor reason: Ferro Gioielli is for everyone and, thanks also to Damiani, it proves it daily.
And then, there's Sophia: from the big screen to Ferro Gioielli
Another important step that allowed Fabrizio Ferro and the whole family to appreciate Damiani even more is the passion for cinema. Not only today’s cinema, full of action and special effects, but especially that of the past, slow and simple, which has remained in our hearts.
Undisputed protagonist of Italian cinema, Sophia Loren, always admired by her family, inspired Damiani for a limited collection entirely dedicated to enhancing the inner beauty of women.
“Every woman can look her best if she feels good in her own skin. It’s not about clothes and makeup, but about how you shine.”
Sophia Loren
And surely the Sophia Loren collection, created by Damiani to honor the famous Italian actress, truly allows you to shine. Sophia, eternal muse of visionary directors, passionate actors, and cinema lovers, inspired Maison Damiani with her old-world personality (and her unique beauty!) to create three special limited edition pieces, with a soft design that gives timeless elegance. Made in rose gold and white gold, the addition of finely crafted diamonds makes them true masterpieces!
From the big screen to jewelry
In short: the history of cinema is linked to the history of jewelry. Damiani, in fact, is a partner of the Venice Film Festival and dresses many stars. From past to present, love, art, and passion merge into a single reality! On the Venice red carpet, jewelry from the Damiani Masterpiece collections, such as Margherita, Eden, and Notte di San Lorenzo, illuminated stars from all over the world. And, as we know, there is nothing more fascinating than light when it comes to cinema!
Just this year, Damiani was also a protagonist at the Montecarlo Film Festival de la Comédie, an international film festival dedicated to comedy. On October 10th, Damiani’s most beautiful jewelry adorned international stars, thanks also to the collaboration with Ezio Greggio, promoter and organizer of the Festival.
Among the stars who have worn Damiani jewelry are Lotte Verbeek, Sabrina Impacciatore, and Desiree Popper.
Damiani, from the silver screen to Ferro Jewels
In short: Damiani is a well-rounded reality, dressing important stars as well as everyday women and men. Ferro Gioielli has appreciated this brand since its early days, making it one of the most valued brands today. Among the beautiful Damiani collections, our experts will surely be able to recommend the ideal jewelry for you and your loved ones!
Discover all Damiani jewelry by visiting the store at Via Matteotti 41 in Este (PD) or on the online shop www.ferrogioielli.com
